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For the modern executive, drives are both essential and unproductive. The car, many Execs’ natural habitat, isolates them from the tools and people they lead. They need a way to turn travel time into focused, safe, intelligent productivity.
The car represents both the problem and the opportunity:
Slack threads, Teams calls, Emails: Their attention is pulled in multiple directions: strategy, people, finances, operations, clients. And from the driver’s seat, it is plain impossible to stay on top of what really matters, and what is really urgent.
Many approvals, sign-offs, and quick feedback moments pile up while they drive.These small delays ripple through teams, slowing entire projects.
A drive to a client becomes a black hole of unmade decisions. By the time they arrive, half the day’s context is already stale.